Marketing for concrete and masonry contractors

More driveways, patios and walls on your concrete crew's schedule.

We bring in homeowners planning real projects, screen out the tiny patch jobs, and help you book the season before the ground warms up.

The problem

You lose big jobs to the contractor who looked more established online, not the one who does better work.

Concrete and masonry get judged on how they look the day you finish and how they hold up years later. Homeowners know that, and it makes them nervous. They have seen driveways crack and patios sink, and they know this is work that does not get redone easily. So before they let anyone tear out their driveway, they look for every sign that you are the real thing.

What they find usually undersells you. A Facebook page with a few photos. A Google profile with a handful of reviews. No website, or one that lists every service anyone ever asked about. Next to a competitor with a full gallery of stamped patios and stone walls, you look like the risk, even when your work is better.

The requests that do come in are all over the place. Someone wants a crack patched. Someone needs one step fixed. Someone wants a price on a patio they will not build for two years. You spend evenings driving out to look at small jobs while the big pours go to whoever answered first.

And the calendar works against you. In much of the country, pouring slows or stops once it freezes, so the good months get packed and everyone wants their job done at the same time. If you are not booking those months over the winter, you spend the spring chasing work and the fall wishing you had more of it.

Look up your own trade and town on Google Maps. Would you hire you from what shows up?
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Your customers

How homeowners hire for concrete and masonry

They search by project: "concrete driveway," "stamped concrete patio," "retaining wall," "chimney repair," "brick repointing." Photos decide a lot. People want to see work like the job they are picturing, on homes like theirs, and they look closely at the finish and the edges.

They also want reassurance about what they cannot see: the base, the reinforcement, the drainage, how long before they can drive on it. The contractor who explains that plainly, on the website and in person, comes across as the one who will not cut corners.

The two kinds of customers behave differently. Bigger hardscape projects are often planned months ahead, alongside landscaping or after buying a home. Repairs, like a crumbling chimney or a step somebody tripped on, are more urgent and more price sensitive.

What we run

What we run for concrete and masonry contractors

01Website

A project gallery that does the selling

Pages for driveways, patios, walls and masonry repair, each with photos of your own work and a plain explanation of how you build it to last.

02SEO

Show up for the project, not just the trade

Services on your Google profile and pages on your site for each kind of work you want, in the towns you actually drive to, so you appear when someone searches the job they have in mind.

03Ads

Facebook and Instagram ads for the planned projects

Finished patios, driveways and stone work shown to homeowners in your area during the months they are planning, so you are booked before the season starts.

04Ads

Google Search aimed at the jobs that pay

There is no Local Services Ads category for concrete or masonry, so Search ads carry the ready-to-hire searches. We build them around the projects you want and keep them off the small repair searches you do not.

05Systems

Screening before you drive out

Every request gets an instant reply asking for photos, rough size and timing, so you can price small jobs from a picture and save site visits for real projects.

06Systems

Book the season over the winter

Past customers and homeowners who asked last year hear from you in late winter, before the first warm week sends everyone looking at once.

In their words

Straight off our Google listing.

5.0★★★★★

“Arquilla Solutions delivered an outstanding experience. The system works flawlessly with smooth setup and reliable performance. Owner Sebastian Arquilla is extremely transparent and upfront, which made the entire process easy and trustworthy.”

KristynGoogle review

“Arquilla Solutions is the only company that truly met my expectations from start to finish. I highly recommend them 100%. They are professional, reliable, and highly dedicated to their work.”

Moon Painting LLCGoogle review

“Sebastian is amazing! After struggling to get verified with google business, he got my profile up within less than a week and was so efficient. Highly recommend!”

Carla DeazleGoogle review

“Sebastian is great. Great communication and fully transparent. He setup my google business profile for me and was up and running within 4 days. I highly recommend and will be doing future business with his company again very soon.”

Keith ThompsonGoogle review
Swipe to read them all
Straight answer

What to watch in concrete and masonry

Google's Local Services Ads list for the US has no concrete or masonry category, which catches a lot of contractors off guard when they try to sign up. Signing up under something nearby, like foundations, means paying for leads on work you may not do. Search ads and a strong Google profile are the reliable route for this trade. On Meta, ads for work on people's homes can fall under the housing category, which removes age targeting and requires locations to cover at least a 15 mile radius, so the photos and the wording have to pick out the right homeowner.

The biggest lead trap is size. This trade attracts a steady stream of small repair requests and price checks. Unless your ads, pages and first reply make clear which projects you take, you pay for calls you end up turning down. Distance is the other one: people will call about a patio an hour away, so your service area has to be set tightly on your Google profile and in your ads.

Questions

What owners ask us.

Most of our work is word of mouth. Why spend on marketing?
Word of mouth gives people your name. Then they look you up. If what they find is a few photos and no reviews, some of them call someone else. Marketing makes sure the search backs up the referral, and it brings in projects from people who have never heard of you.
Can we run Local Services Ads for concrete work?
Not under a concrete or masonry category. Google's US list does not have one right now. We use Google Search ads and your Google profile instead, which let us go after the exact projects you want.
How do we stop driving out to look at tiny jobs?
Ask for photos first. An instant reply to every request that asks for a picture, rough measurements and timing lets you price small repairs without leaving the job you are on, and saves your site visits for driveways, patios and walls.
When should we start marketing for the season?
Before you need it. Patios and driveways are decided in the months before good weather, so the ads and the follow-up should be running in late winter. By the time the ground warms up, you want the schedule already filling.
How much does it cost?
It depends on your business: the projects you want, the area you cover and what is already in place. We quote it on the call once we understand all of that, so you never pay for pieces you do not need. Ad spend is separate and goes directly to Google or Meta.
Start here

Let's look at your business.

Tell us a little about your business and what you are looking for. We will come back today with what we would look at first. If we are not the right fit, we will tell you.

We reply the same day. No pitch deck.

Thank you for reaching out.

We are grateful you took the time to contact us. Someone from our team will be in touch very soon.

Would rather just talk? Book a 30 minute call. English or Spanish.