Privacy Policy
This Privacy Policy explains how Arquilla Solutions LLC ("Arquilla Solutions," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit arquillasolutions.com, including its Spanish pages (the "Site"), fill out a form, use our chat widget, book a call, email, text, or call us, or otherwise interact with us (together, the "Services").
Please read it carefully. If you have questions, email us at hello@arquillasolutions.com.
1. Who We Are and What This Policy Covers
Arquilla Solutions LLC is a Virginia limited liability company based in Central Virginia. We are a full-service marketing agency for service businesses, and we serve clients across the United States and internationally. For the personal information described in this policy, Arquilla Solutions is the business responsible for deciding how that information is used (the "controller").
This policy covers information about visitors to the Site, people who contact us or book a call, prospective clients, and the people we work with at our client businesses.
Our clients' customer data. When we run marketing, messaging, or CRM systems for a client, we may process information about that client's own customers and leads on the client's behalf. In that role we act as a service provider (or "processor") for the client, and the client's own privacy policy governs that information. If you are a customer of one of our clients and have a question or request about your information, please contact that business directly. We will help our client respond.
2. Information We Collect
We collect the following categories of personal information:
- Lead and contact forms. Your name, business name, phone number, email address, what you are looking for and any message you write, the page you submitted the form from, the language of that page, and whether you checked the optional box to receive text messages, with the date and time of that choice.
- Chat widget. The messages you send through the chat widget on the Site and any contact information you enter in it, such as your name, phone number, and email address, along with the chat transcript.
- Booking calendar. When you book a call, your name, email address, phone number, business name, the date, time, and time zone you select, and your answers to any booking questions.
- Emails, texts, and calls. The content of emails and text messages you exchange with us, voicemails you leave, and records of calls and messages such as phone number, date, time, and duration.
- Client information. If you become a client, the business and billing contact details, account access details, content, and instructions you give us. Payments are handled by third-party payment processors; we do not store full card numbers.
- Device and usage data. Your IP address, browser and device type, operating system, referring website, pages viewed, clicks and other interactions, time spent on pages, approximate location based on IP address, cookie and device identifiers, advertising click identifiers, and campaign tags in the page address. We collect this through cookies, pixels, and similar technologies, including Google Analytics, as described in Section 7.
- Information from other sources. Information you submit through our ads on advertising platforms (such as a lead form on Facebook or Instagram), information from analytics and advertising platforms, and business contact information available from public sources, such as business websites, Google Business Profiles, and business directories.
We do not ask for sensitive personal information, such as government identification numbers, financial account numbers, health information, or biometric data. Please do not send it to us through the Site, the chat widget, or text messages.
3. How We Use Information
We use personal information to:
- Reply to your inquiries, chat messages, and requests, and schedule and hold calls;
- Evaluate whether and how we can help your business and prepare proposals;
- Provide, manage, and bill for the services we deliver to clients;
- Send customer care messages, such as appointment confirmations, reminders, and service updates;
- Send marketing messages about our services, but only as permitted by law and, for text messages, only with your separate consent;
- Measure and improve the Site, our advertising, and our services, including through analytics and advertising platforms;
- Protect the security of the Site and the Services and prevent fraud, spam, and abuse;
- Comply with legal obligations, keep records of consent and opt-outs, and enforce our agreements.
4. Legal Bases for Visitors in the EEA and UK
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases to process your personal information:
- Steps before a contract, and legitimate interests: to reply to your inquiries, chat messages, and booking requests, and to prepare a proposal you ask for;
- Contract: to provide services to a client under a signed agreement;
- Consent: to send you marketing messages and to use non-essential cookies and similar technologies, such as analytics and advertising pixels. You may withdraw your consent at any time, without affecting processing that happened before you withdrew it;
- Legitimate interests: to secure the Site, prevent fraud and abuse, and improve our services, where those interests are not overridden by your rights;
- Legal obligation: to keep records required by law and to respond to lawful requests.
5. Text Messages (SMS)
How consent is given. Our forms include an optional checkbox to receive text messages from Arquilla Solutions. The box is unchecked by default. You do not have to check it to submit a form, book a call, or become a client, and we never treat simply providing a phone number as consent to receive text messages. If you text us first, we will reply to your message.
What we send. If you opt in, we may send customer care messages, such as replies to your inquiries, appointment confirmations and reminders, and updates about your account or our services. We send marketing messages, such as offers and news about our services, only if you gave separate consent to receive marketing messages. Consent to receive text messages is never a condition of any purchase.
Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. You can also email us at hello@arquillasolutions.com for help or to opt out.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with service providers that support services such as customer care or message delivery. SMS opt-in data and consent will not be shared with third parties for unrelated purposes.
The full terms of our text message program are in the SMS Program Terms section of our Terms of Service.
Text messages that one of our clients sends to its own customers through systems we manage are sent by that client, under that client's consent practices and privacy policy.
6. Chat Widget
The chat widget on the Site is a short guided form. The prompts you see inside it are written in advance by us and are not a live conversation, and no reply inside the widget is generated by a person or by artificial intelligence in real time. What you type is sent to our CRM and messaging platform (LeadConnector), and a member of our team replies afterward by email, by text message if you opted in, or by phone. Nothing shown in the widget is a binding offer, quote, or commitment. Please do not share sensitive personal information in the chat.
9. Your US State Privacy Rights
Depending on the state where you live, you may have rights over your personal information. Whether or not a specific state law applies to us, we will honor the following requests from US residents, subject to the exceptions the law allows:
- Access: to confirm whether we process your personal information and to get a copy of it;
- Correction: to correct inaccurate personal information;
- Deletion: to delete personal information we collected from or about you;
- Opt out of targeted advertising: to opt out of targeted advertising and of any "sale" or "sharing" of your personal information.
To make a request, email hello@arquillasolutions.com. Tell us what you are asking for and how we can reach you. We may need to verify your identity before we act on a request, for example by confirming information we already have. An authorized agent may make a request for you if we can verify that you gave them permission. We will respond by email within 45 days, or tell you within that time if we need more time, as the law allows.
If we decline your request, you may appeal by replying to our decision with the subject line "Appeal." We will respond to your appeal in writing within the time required by law.
We will not discriminate against you for exercising any of these rights.
10. Visitors Outside the United States
Your rights. If you are in the European Economic Area, the United Kingdom, or another place with similar laws, you may have the right to access your personal information, to have it corrected (rectification) or erased, to restrict or object to how we process it, to receive it in a portable format, and to withdraw your consent at any time. To exercise these rights, email hello@arquillasolutions.com. We will respond within the time required by applicable law, usually one month.
Complaints. You have the right to lodge a complaint with the data protection supervisory authority where you live or work, or where you believe a violation occurred. We would appreciate the chance to address your concern first, so please contact us.
International transfers. We are based in the United States, and personal information we collect is processed and stored in the United States and in other countries where our service providers operate. Those countries may not have the same data protection laws as the country where you live. Where required by law, we use appropriate safeguards for transfers, such as the Standard Contractual Clauses approved by the European Commission or service providers certified under the EU-U.S. Data Privacy Framework and its UK extension.
11. How Long We Keep Information
We keep personal information only as long as we need it for the purposes described in this policy:
- Inquiries and leads (form submissions, chat transcripts, booking details, and related messages): up to 3 years after our last contact with you, unless you become a client;
- Client records: for the length of the engagement and afterward as provided in the client's agreement and as required for legal, tax, accounting, and dispute purposes;
- Text message consent and opt-out records: as long as needed to honor your choices and to show that we complied with the law;
- Analytics and advertising data: according to the retention settings of the platforms that collect it.
When we no longer need personal information, we delete it or de-identify it. Copies in backups are deleted on the normal backup schedule.
12. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information, such as access controls, encrypted connections, and reputable service providers. No website, transmission, or storage system is completely secure, so we cannot guarantee absolute security.
13. Children
The Site and the Services are for businesses and are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has given us personal information, please email hello@arquillasolutions.com and we will delete it.
14. Third-Party Links and Platforms
The Site may link to or embed third-party websites and platforms, such as social media pages and Google. Their own privacy policies govern the information they collect. We are not responsible for their practices, and we encourage you to read their policies.
15. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the "Last updated" date. If we make material changes, we will give notice on the Site or by email where appropriate, and we will ask for your consent where the law requires it.
This policy is available in English and Spanish. If there is any conflict between the two versions, the English version controls.
16. Contact Us
Arquilla Solutions LLC, Central Virginia, United States.
Email: hello@arquillasolutions.com
You can also read our Terms of Service.
