More booked consultations for med spas, and clients who keep coming back.
Ads that pass the health and drug rules, a profile people trust, and follow-up that turns a first treatment into a regular.
Your money is not in the first appointment. It is in the fourth, the eighth and the membership, and most of it walks out the door.
A med spa does not live on one-time visits. Injectables wear off in a few months. Laser and skin treatments come in series. Weight loss programs run for months. A client who comes back every quarter, adds a facial, buys the skincare and refers a friend is worth many times that first visit. But most marketing is built to chase the first visit, over and over, with a discount, and then does nothing to bring that client back.
So the calendar looks busy and the month still feels thin. New faces come in on an intro offer, get one treatment, and are never heard from again. Nobody texts them when it is time for a touch-up. Nobody follows up with the person who booked a consultation, got a treatment plan and said they would think about it. The client who used to come every three months quietly starts going to the place that sent a reminder.
The first visit has its own leak. Someone scrolls past your reel at 9:40 at night, taps the link, and fills out a form. The reply comes the next morning, after the front desk opens, and by then they have booked a consultation with another spa that answered in two minutes. People shopping for aesthetic treatments are comparing several places at once, and the one that answers first and makes booking easy usually gets the appointment.
Then the ads themselves get in the way. Meta restricts ads for cosmetic procedures, weight loss and prescription drugs, and Google restricts prescription drug terms. Botox, Dysport, Xeomin, semaglutide and tirzepatide are all on Google's list of monitored prescription drug terms. An ad that says "Hate your wrinkles?" or promotes a weight loss injection like a retail product gets disapproved, and an account that racks up enough disapprovals can get restricted. A lot of med spas end up with an ad account that barely runs and no idea why.
And the thing that does the most for your reputation, your injector's skill and your results, is often invisible online. Stock photos, a menu of treatments with no explanation, reviews from two years ago. Aesthetic clients do a lot of homework before they let someone near their face. If your profile and website do not show who does the work and what the results look like, they book with the spa that does.
How med spa clients choose where to go
Most clients find you through Instagram, a friend or Google Maps, then go research. They look at the injector or provider, before and after photos, how recent and specific the reviews are, and whether the place looks clean, medical and trustworthy. Price matters, but for treatments on their face, trust in the person holding the needle matters more.
The first booking is usually a consultation or an entry treatment. That is when the client decides whether this is the place. A clear treatment plan, a text before and after the visit, and a reminder when it is time for the next appointment are what turn that first visit into a routine.
Weight loss clients behave differently. They ask about the program, the medical oversight, how often they come in and what it costs per month. They compare options for a while, and they need follow-up that answers those questions before they commit.
What we run for med spas
Meta ads that get approved and get booked
Short videos of your providers and space, before and after results shown within Meta's rules for adults 18 and over, and copy that describes the treatment instead of criticizing the viewer's appearance.
Google Search built around restricted drug terms
Searches like "botox near me" involve terms Google restricts, and keyword targeting them needs certification. We plan the account around what your business can run, and lean on treatment and area searches where it cannot.
A Google profile that shows your providers and results
Every treatment listed, real photos of the space and team, and a steady stream of detailed reviews after every visit, so you show up on the map and win the comparison.
Treatment pages that answer the questions before the consult
What it is, who does it, what to expect, how long results last and how to book. Written plainly and built for a phone, because that is where your clients read them.
Answer every inquiry in minutes, day or night
Instant replies to forms, DMs routed into one inbox, and a text back for every missed call, so the person comparing three spas hears from you first.
Rebooking reminders that follow the treatment calendar
Automatic reminders timed to when each treatment typically wears off or the next session is due, follow-up on consultations that did not book, and outreach to clients who have not been in for a while.
Straight off our Google listing.
“Arquilla Solutions delivered an outstanding experience. The system works flawlessly with smooth setup and reliable performance. Owner Sebastian Arquilla is extremely transparent and upfront, which made the entire process easy and trustworthy.”
“Arquilla Solutions is the only company that truly met my expectations from start to finish. I highly recommend them 100%. They are professional, reliable, and highly dedicated to their work.”
“Sebastian is amazing! After struggling to get verified with google business, he got my profile up within less than a week and was so efficient. Highly recommend!”
“Sebastian is great. Great communication and fully transparent. He setup my google business profile for me and was up and running within 4 days. I highly recommend and will be doing future business with his company again very soon.”
What to watch out for in med spa marketing
On Meta, ads for cosmetic procedures and weight loss must target people 18 and older, and they cannot contain statements that attack someone's appearance or body parts. Ads also cannot imply they know the viewer's health, so "Struggling with your weight?" is out. Ads that promote a prescription drug itself fall under Meta's prescription drug policy, which requires LegitScript certification or Meta's own review. That is why we build med spa ads around the provider, the experience and the result, not the drug name.
On Google, brand names like Botox and drug names like semaglutide are monitored prescription drug terms, and you need certification to keyword-target them in the US. Google also treats injections and cosmetic procedures as sensitive for personalized ads, so uploading your client list or building lookalike audiences for those campaigns is not allowed. Local Services Ads has no med spa category. Knowing these rules up front is the difference between an account that runs and one that spends a month in review.
What owners ask us.
What does med spa marketing cost?
Can we advertise Botox on Facebook, Instagram and Google?
Are before and after photos allowed in our ads?
Should we run intro discounts to get new clients?
Can you advertise our medical weight loss program?
Let's look at your business.
Tell us a little about your business and what you are looking for. We will come back today with what we would look at first. If we are not the right fit, we will tell you.
