More panel upgrades, EV chargers and generators for electricians.
Ads, Google Maps, a website that explains the work and follow-up on every estimate, so the bigger jobs stop slipping to the next quote.
Most of your calls start with a homeowner who does not know what they need.
Nobody searches for a 200 amp service upgrade. They search breaker keeps tripping, outlet not working or lights flickering. So the call comes in sounding like a quick fix, you send someone out, and often the real job is bigger: an old panel that is full, aluminum or outdated wiring, a service that cannot handle the heat pump or the car they just bought. That is where the money is. And that is exactly the point where most electricians lose it.
Because a panel upgrade or a rewire is not a same day yes. The homeowner has never heard of the work, the number is bigger than they expected, and there is a permit, an inspection and sometimes the power company involved. You leave a written estimate and they say they will talk it over. Nobody checks back. A week later they get a second quote from a company that explained it in plain words and called to answer questions, and that is who they hire.
The planned jobs get lost a different way. Someone brings home an electric car and searches for a charger install. A neighborhood loses power for two days and every house on the street starts asking about a standby generator. Those buyers are ready right now, and the demand fades fast once the outage is over or the car is charging off a wall outlet. If your website only says residential and commercial electrical services, you are not the one they find.
And on the other side of the phone are the calls that were never going to pay. People who want an outlet swapped for twenty dollars, handymen asking for advice, shared leads from home service sites that three other electricians are calling at the same time. Every one of those still costs you a trip, a phone call or a slot on the schedule.
How customers choose an electrician
When something feels unsafe, like a burning smell, a sparking outlet or half the house going dark, the search is urgent and the customer calls the first licensed electrician with good reviews who can come soon. Being licensed and insured matters more here than in most trades, because people are scared of getting it wrong, so they look for it on your profile and your site.
For bigger work they slow down. An EV charger customer wants to know if their panel can handle it and roughly what is involved. A generator customer compares brands, sizes and who will handle the permit. A family in an older home getting a rewire wants to understand how long the walls will be open. The electrician who answers those questions before the first visit, and follows up after the estimate, usually wins the job.
What we run for electricians
The urgent calls, from your service area only
Google Search and Local Services Ads for electrical problems that cannot wait, set to the towns and hours you actually cover so you stop paying for calls from an hour away.
Ready buyers for chargers and generators
Search ads for EV charger installs and standby generators, plus Facebook and Instagram ads with your real installs that run hardest after big outages and during storm season, when those buyers are ready.
Found for the words homeowners actually use
Your Google Business Profile, reviews and service pages for panel upgrades, EV chargers, generators, rewiring and lighting, written around what people search, like breaker keeps tripping.
A website that explains the big jobs
Pages that walk a homeowner through a panel upgrade or charger install, show your license and insurance plainly, and ask the right questions up front so your estimate visit is not a surprise.
Follow-up on every estimate
Missed call text back while you are in a crawl space, and automatic follow-up on panel, rewire and generator estimates until the customer decides, plus a review request after every finished job.
Straight off our Google listing.
“Arquilla Solutions delivered an outstanding experience. The system works flawlessly with smooth setup and reliable performance. Owner Sebastian Arquilla is extremely transparent and upfront, which made the entire process easy and trustworthy.”
“Arquilla Solutions is the only company that truly met my expectations from start to finish. I highly recommend them 100%. They are professional, reliable, and highly dedicated to their work.”
“Sebastian is amazing! After struggling to get verified with google business, he got my profile up within less than a week and was so efficient. Highly recommend!”
“Sebastian is great. Great communication and fully transparent. He setup my google business profile for me and was up and running within 4 days. I highly recommend and will be doing future business with his company again very soon.”
What to watch out for in electrical marketing
Electricians are an urgent category in Google Local Services Ads. To run, you go through Google's screening, which checks state level licensing and liability insurance and, for some businesses, background checks on the business and the owner. You pay per lead, and Google no longer credits leads outside your service area or for job types you do not do, so those settings need to match your real license area and the work you want.
The biggest lead quality trap in this trade is paying for small calls that look like work. A campaign that brings in lots of cheap outlet and light fixture requests will look busy and lose money. We track which ads and pages bring in the panels, chargers and generators, and move the budget there.
What owners ask us.
Have you worked with electricians before?
Are Local Services Ads worth it for an electrician?
How do I get more panel upgrades and fewer small service calls?
I only do commercial work. Is this still for me?
How much does it cost?
Let's look at your business.
Tell us a little about your business and what you are looking for. We will come back today with what we would look at first. If we are not the right fit, we will tell you.
