More recurring pest control plans, fewer one-time treatments.
Get the call the night someone finds a roach, then keep that customer on a plan for years.
The first treatment is not where you make your money. The fifth one is. Most companies lose the customer before the second.
Someone finds droppings in the pantry or a roach on the kitchen counter at 9pm. They are grossed out and a little embarrassed, and they want it gone tomorrow. They call two or three companies. The one that answers, or texts back right away, gets the visit. The rest never hear about it. If your techs are in the field and the office phone goes to voicemail after 5, you are losing exactly the calls that are most ready to book.
Then comes the leak nobody sees on the books. The treatment works, the customer is happy, and nobody offers them a plan. Or they are offered one on the spot, say they will think about it, and never hear from you again. A one-time job pays once. A quarterly plan pays every few months for as long as they own the house, and it is the reason a pest control company is worth something when the owner wants to sell it.
Plans leak too. Cards expire, a customer skips a visit, somebody moves and the new owner never gets a call. Every canceled account quietly drops out of the route, and with no follow-up, the only way to replace it is to buy another new customer.
Meanwhile the higher-ticket work goes somewhere else. Termite treatments and renewals, bed bugs, rodent exclusion, mosquito programs for the summer. Customers who already trust you would buy them, but if your ads and your website only say "pest control," they search for the specific problem and find a company that talks about it.
How people pick a pest control company
Most calls start with an urgent search on a phone: "exterminator near me," "bed bugs," "mice in walls." People look at the map, the star ratings and the first few results, and call whoever looks trustworthy and can come soon. For bed bugs and roaches, a lot of customers also care about discretion, and they read reviews looking for words like "quiet," "on time" and "gone after one visit."
Parents and pet owners ask the same question every time: is this safe for my kids and my dog? How your techs and your website answer that, honestly and within the rules, decides a lot of bookings.
The work follows the calendar. Termites swarm in spring, ants, wasps and mosquitoes peak in summer, and rodents move indoors when it gets cold. Home sales bring their own stream of termite inspection requests. The companies that stay booked are the ones talking about the right pest at the right time of year.
What we run for pest control companies
Get the urgent call first
Google Local Services Ads and Search ads for the pests your area deals with, with budgets that shift as the seasons change from termites to mosquitoes to mice.
Win the map for every pest you treat
A Google Business Profile with every service listed, steady recent reviews, and a page for each pest problem so you show up for the specific search, not just "pest control."
A site that answers the safety question straight
Clear pages on how treatments work, what to expect before and after a visit, and what your plans include, written in language that stays inside the advertising rules for your state.
Every after-hours call gets a text back
When nobody can pick up, the caller gets a text in seconds asking what they are seeing and where, so the booking is waiting for you in the morning.
Turn one-time jobs into plans
After a one-time treatment, the customer gets a follow-up offering a recurring plan while the problem is still fresh in their mind.
Win back canceled accounts
Past customers and lapsed plans hear from you before the next season hits, with the service that matters for that time of year.
Straight off our Google listing.
“Arquilla Solutions delivered an outstanding experience. The system works flawlessly with smooth setup and reliable performance. Owner Sebastian Arquilla is extremely transparent and upfront, which made the entire process easy and trustworthy.”
“Arquilla Solutions is the only company that truly met my expectations from start to finish. I highly recommend them 100%. They are professional, reliable, and highly dedicated to their work.”
“Sebastian is amazing! After struggling to get verified with google business, he got my profile up within less than a week and was so efficient. Highly recommend!”
“Sebastian is great. Great communication and fully transparent. He setup my google business profile for me and was up and running within 4 days. I highly recommend and will be doing future business with his company again very soon.”
What to watch in this industry
Be careful with safety claims. Some states, California among them, prohibit pest control advertising that calls a treatment "safe," "harmless" or "nontoxic to humans and pets," even with a qualifier. We write ads and pages that explain your process and precautions honestly without making claims that can get you in trouble with your state regulator. Google Local Services Ads also ask for your state licenses and insurance before you can run, and pause if something lapses.
The other trap is paying for calls that will never become a plan. Shared lead sites sell the same request to several companies, and cheap one-time offers attract people who only want the cheapest spray. We track which ads bring customers who stay on a plan, not just which ones make the phone ring, and move the budget toward those.
What owners ask us.
Are Local Services Ads worth it for pest control?
Can I advertise that my treatments are safe for kids and pets?
How do I get more customers on recurring plans?
How much does this cost?
Do you market termite, bed bug and mosquito services separately?
Let's look at your business.
Tell us a little about your business and what you are looking for. We will come back today with what we would look at first. If we are not the right fit, we will tell you.
