Roofing Marketing
Roof replacements are $8,000–$25,000+ jobs. When a homeowner searches "roofing company near me" after a storm, you need to be the first name they see, and the first company that responds. We make that happen.
Roofing is one of the highest-ticket home services, and one of the most competitive for online leads. After every hailstorm, every hurricane season, homeowners flood Google with searches. The roofing companies that capture those leads aren't the ones with the best crews or the lowest prices. They're the ones already positioned at the top of search results with 80+ five-star reviews when the storm hits.
If you're waiting until storm season to start marketing, you're already too late. The contractors who dominate build their online presence year-round so they're first in line when demand spikes. We build that system for you.
Custom website with dedicated pages for every service: roof replacement, roof repair, storm damage, insurance claims assistance, gutter installation, commercial roofing, and each material type (shingle, metal, tile, flat). Each page targets specific searches homeowners use and is optimized for your service area cities.
Roofing LSA leads cost $30-$80 each. When the average roof replacement is $10,000-$25,000, one converted lead pays for hundreds of leads. We handle full LSA setup: background check, license verification, insurance, profile optimization, and weekly lead dispute management to keep your costs down.
After a major storm, lead volume spikes 500%+. Our automated system handles the flood, instantly texting every lead within 60 seconds, scheduling inspection appointments, and keeping homeowners engaged while you're on roofs doing inspections. Capture 3x more storm leads without hiring temp staff.
Roofing is a trust-intensive purchase, nobody can see the work after it's done, so reviews are everything. Our automated sequence generates 6-10 new five-star reviews monthly. After 6 months, you'll have more reviews than 90% of roofers in your market.
We scale budgets around storm seasons and peak demand. Spring inspection campaigns, summer storm damage targeting, fall gutter/maintenance pushes, winter ice dam prevention. Your ad spend works harder because we time it to when homeowners are actively searching.
Insurance claim roofing jobs take 30-90 days from first contact to contract signing. Our follow-up sequences keep you top of mind through the entire insurance process, checking in, offering guidance on claims, and making sure the homeowner doesn't go with another roofer who followed up when you didn't.
We target the searches homeowners use when they need a roofer:
Door knocking works, but it doesn't scale and it's physically exhausting. Digital marketing captures the homeowners who are actively searching, they're pre-qualified because they already know they need a roofer. Plus, when you're maxed out on door-to-door capacity, your online presence keeps generating leads 24/7.
Yes. We build specific pages and campaigns targeting "insurance claim roofer," "storm damage roof," and "hail damage repair." The messaging speaks directly to homeowners navigating the insurance process, positioning you as the expert who handles the claim for them.
Absolutely. We create separate pages, messaging, and campaigns for residential and commercial. Property managers searching for "commercial roofing contractor" have completely different needs than a homeowner with a leak, we target each appropriately.
That's when we shift focus to maintenance campaigns (gutter cleaning, roof inspections, preventative repairs), re-engage past customers for referrals, and build your review count. So when the next storm hits, you're already positioned at the top with strong reviews.
Book a free 15-minute strategy call. We'll audit your online presence and show you exactly how many roofing leads are going to your competitors, and how to capture them.
No contracts, no setup fees. Just results.